27
Aug
Macy's on Wednesday announced a downward revision to its annual sales forecast, acknowledging difficulties in attracting discerning shoppers and the need for more promotions. Despite beating Wall Street expectations for earnings, the popular department store chain reported lower-than-expected revenue for the quarter. The company now expects its net sales to be between $22.1 billion and $22.4 billion, down from the previously estimated range of $22.3 billion to $22.9 billion. This change also signals a potential year-over-year decline from the $23.09 billion reported in fiscal 2023. Macy's forecasts a decline in comparable sales, which measures performance excluding new or closed stores,…