08
Aug
TikTok, the popular short-form video app, has emerged as a crucial campaign tool for political figures like former President Donald Trump and Vice President Kamala Harris. The platform's appeal lies in its ability to effectively engage young voters, experts have noted. Trump, who has a sizable following on TikTok and his social network Truth Social, and Harris, who recently joined TikTok, are using the platform’s unique campaign style to connect with voters, particularly younger demographics. Through engaging content that includes popular music, editing techniques and celebrity collaborations, both candidates aim to present themselves as relevant and in touch with the…